MICAH SHOEMAKER
BIRMINGHAM, AL
OWNER & CMO BRUTE STRENGTH
1-1 REMOTE COACH
With a decade in the fitness industry, Micah started as a local coach, building fitness communities along the east coast. This eventually led to coaching world-class CrossFit athletes globally through Brute.
How did you get into Fitness?
I saw Dad lose 50+lbs. It was incredibly inspiring and so I started to workout with him at a globo gym. Eventually, I joined a local CrossFit box and never looked back. Eventually, I ran gyms of my own along the east coast.
What’s your favorite part of coaching?
There’s a quote that sticks out to me when I’m asked this question: “Coaching is often telling a person what they do not want to hear, helping them see what they can not see, so that they can be the person they always believed they can be.” In a nutshell – it’s the people. Although I love the journey, I love who I get to journey with even more.
Outside of training what do you do?
